Movers and SHAKERS
The Benefits of a Metaverse Corporate Headquarters
There is unlimited “real estate” space and other properties available in the metaverse. Land, stores, dance clubs, yoga studios, art galleries, and other businesses are being purchased to provide business solutions. The solutions can be used to overcome challenges of distance, travel time, covid concerns, real estate costs, and resource availability in the non-metaverse.
The pandemic gave a reason for many companies to look for workable solutions to replace close interaction. Basic communication with co-workers and employees was available through phone, email, and Zoom meetings, but for companies looking to interact with both employees and customers on a different level, the metaverse is found to provide answers. Platforms such as Cryptovexels powered by Etherium and Decentraland, better known for game and play, are being adopted to buy meeting spaces and conference sites.
One company located in the metaverse is an NFT exchange called Neustreet. The corporate headquarters of Neustreet is a digital metaverse hosted by Cryptovoxels. The digital land purchased by Eric Witschen, the manager of Neustreet, is a place where the company's five employees can gather. Witschen bought the digital land for 5.75 ether ($13,000 at time of purchase), then invested ten days using the Cryptovexels native building program to layout and design the space. The company has been meeting since June at the HQ; in the future, the company hopes to host marketing events in the space as well.
The Neustreet corporate HQ and about a half dozen workers are located on a private island in a three-story digital structure with an open floor plan, art galleries for the NFTs, and a venue for exhibitions and events.
The new company has employees based around the world. The land serves a common location where they can meet avatar-to-avatar with the hopes of avoiding issues that can hurt companies where there is no contact with remote workforces.
Another company in the metaverse is ConsenSys Software Inc., the creators of the digital wallet MetaMask. As a result of the pandemic, they hired an architect to build the metaverse headquarters in the shape of their logo. The HQ now exists in Decentraland. The space is equipped with a central amphitheater and floating bar; it spans ten parcels in the platform.
ConsenSys used its corporate HQ as a venue to host its first party in September. The event celebrated the growth of the company’s digital wallet MetaMask. Going forward, ConsenSys expects to meet for virtual drinks, host talks, team and client meetings, and NFT exhibits.
Digital Land Values
While using virtual land as a meet space is one obvious use, the chief marketing officer of Neustreet, Tony McGuire, said the company’s virtual headquarters could also be used to promote its company. The building, which is located on the only private island in Cryptovoxels, is open to the public, he said. The virtual space can serve as a venue where the company can host collaborative events with other brands or marketing events. “I think it's just gonna be another line item in a marketing budget in the future,” McGuire said.
As for the digital land asset itself, the prices of digital land have skyrocketed since Witschen bought the company’s parcel in June; he has no plans to sell it.
“We’re actually having our office holiday party there next Friday,” he said.
The metaverse has grown beyond being just a playground. It’s impacting how companies interact with workers and customers – it’s breaking down barriers where distance is no longer a factor.
What does the future hold? Imagine the world and communication without the most basic phone system. In a few years, this may be what it will be like to imagine how we conducted ourselves without a metaverse.
Managing Editor, Channelchek
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