News

Direct Digital Holdings (DRCT) – Finding A Gem In The Ad Tech Rubble

Media and Marketing
0 min read

Tuesday, July 12, 2022

Direct Digital Holdings (DRCT)
Finding A Gem In The Ad Tech Rubble

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Patrick McCann, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Initiating coverage with Outperform rating. We believe that Digital Direct has dynamic growth opportunities in a large and fast growing market for programmatic advertising. Its target advertisers include small to medium size businesses interested in multicultural and under served target audiences, as well as a broad reach, which differentiates the company from many of its peers. 

Compelling growth industry. Direct Digital’s sell-side, programmatic advertising platform, called Colossus, is the key growth driver for the company and plays in a large, dynamic growth market. The global programmatic advertising market is expected to grow at 12% CAGR from 2021 through 2026, from $418 billion to $725 billion. Based on our estimates, the company is expected to generate $28.2 million in revenue in 2022 in this segment, illustrating the significant headroom for growth. …

This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision. 

Share

Inbox Intel from Channelchek.

Informed investors make more money. And it’s all about timing. Get it when it happens.

By clicking submit you are agreeing to the Terms of Use and Privacy Policy
© 2018-2024 Noble Financial Group, Inc. All Rights Reserved. Channelchek is provided at no cost to be used for information purposes only and not as investment advisement.