Should Accountants, Investment Advisors, and Lawyers Move to the Metaverse

4/4/2022

Tech

0 min read



Image: NJ Law Firm, Grungo Carulo’s Metaverse Office

Why the Metaverse is Attracting Traditional Professions

Walmart, Wendy’s, Jose Cuervo, and all the companies that now co-exist on the Metaverse are varied and have opened virtual location(s) for various reasons. Some aren’t yet completely sure what the reason is. They are early adopters that thought they’d claim their Metaverse stake and figure the rest out. But should accountants, investment advisors and other traditional professions be there too? Channelchek learned of an attorney that was the first to open a personal injury law firm on the Metaverse. Other practices are moving into virtual reality as well.

One Lawyers Story

Attorney Grungo Colarulo founded his Cherry Hill, New Jersey-based law firm. Late last year, he launched an office online in Decentraland. In a two-minute YouTube video Grungo discusses his foray into Decentraland’s Metaverse as the first personal injury lawyer to reach this new frontier.

Grungo, says his personal-injury-focused practice wants to get a jump-start on competitors in a realm in which the lines between the real world and the virtual world are blurred.

“I think that there’s going to be an opportunity to connect, collaborate, transact, perform, argue, advertise and create like never before in history,” he said. “The sooner you get there, the sooner you put boots on the ground and start experimenting, the sooner you can start being effective there,” Grungo adds.

In the video tour the personal injury attorney says, “There are lots of opportunities within this office and within the metaverse to refine how we practice law, how we communicate with our clients, how we provide information to nonclients,” Grungo said in the video. He envisions perhaps having meetings in the Metaverse with clients that visit his address in Decentraland. This could improve his services he explains, “There’s a lot of difficult conversations I have with victims, where I think they may want to be behind an avatar to have that conversation.”

“Our plan is to educate and guide those interested in this new frontier on what they need to get started,” says Grungo, who highlights that the firm has already begun using its social media channels to raise awareness about its metaverse office, located at Parcel -36, 150 in Decentraland.

Take-Away

Businesses of every size remember the early stages of the internet and social media. Those that were first to figure out how to capitalize on its power benefitted early. Some small traditional firms, including law practices are including themselves and getting digital plots to build out.

As early adopters, they will have a hand in building out the future of the medium. Large, respected banks are forecasting the future of the Metaverse to be valued in the trillions; we’ve witnessed big-tech firms jump in with both feet. It would seem that getting in front of this potential growth could have rewards that outweigh any risk of time or money putting a company int the virtual world with their own virtual plot.

One of the more powerful leaders guiding the future of the Metaverse is Rob Goldman. Rob was the former head of growth, monetization, and advertising at Facebook (now Meta). Mr. Goldman will be a featured Metaverse panelist at
NobleCon18, an event free to investors and other attendees. NoblCon18 takes place this year in South Florida at the “Guitar Hotel” in Florida on April 19-21.

Paul Hoffman

Managing Editor, Channelchek

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