Friday, March 19, 2021
Harte-Hanks Inc. (HRTH)
Getting Its Act Together
Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company’s offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Pleased with Q4 results. Q4 results reflected a stabilization in revenue with total company revenues at $47.1 million, above our $44.0 million estimate and roughly flat with Q3. Operating cash flow, as measured by adjusted EBITDA was a little lighter than expected ($1.9 million versus our $2.4 million estimate), but reflected its third quarter of positive adjusted EBITDA.
Improved transparency. The company introduced segment reporting in the quarter, which we believe improves transparency, simplifies the complexity of its services that it offers, and clarifies the growth opportunities, with each segment well positioned in a large addressable market …
This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.
